Tuesday, February 23, 2010

F&N BEVERAGES SIGNS MULTI-MILLION RINGGIT AGREEMENT FOR EXCLUSIVE SALES & DISTRIBUTION OF RED BULL

Kuala Lumpur – F&N Beverages Marketing Sdn Bhd, the soft drinks arm of Fraser and Neave Holdings Bhd, has sealed an agreement with Allexcel Trading Sdn Bhd for the exclusive sales and distribution of Red Bull® energy drink in Malaysia. The agreement which takes effect on April 1, 2010, is expected to contribute some RM130 million ringgit in revenue or about 10 per cent of F&N Beverages sales revenue per annum.











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